James Collins and Jerry Porras – Built To Last Audiobook

James Collins and Jerry Porras – Built To Last Audiobook

Built To Last Audiobook – By James Collins and Jerry Porras

 

 

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Summary

Do “visionary companies” have a secret? The values ​​of success.

Before inventing Mickey, Walt Disney dreamed of spreading happiness throughout the world. The Michelin Brothers began by betting on invention and innovation has remained their driving force. The Merck Laboratory founded its empire with the desire to preserve and improve human life. Disney, Michelin, Merck, three examples among others, three companies that the authors of this book describe as visionaries. Why did they emerge? Why do they persist? And why, for example, did Ford, IBM or Boeing outlive their founders by following in the footsteps of change? By comparing, by listing the key values ​​of the success of visionary companies, James Collins and Jerry Portas established constants and guidelines. The visionary company does not necessarily arise from a brilliant idea, its founder is rarely charismatic but it knows how to last. She anticipates, she imagines, she knows how to translate her basic principles into her organization and her choices for the future. She adapts. Is your company visionary? Can she become one? The epilogue in the form of questions and answers allows you to test your company, your newspaper, the group where you work.

James Collins is a professor at Stanford University. Consultant in Palo Alto, he worked successively at Mc Kinsey and Hewlett Packard. He is the author of Beyond Entrepreneurship. Jerry Porras is also a professor at Stanford after having been a senior executive at General Electric and Lockheed. He is the author of Stream Analysis. Alix Brijatoff, who oversaw the French adaptation of this work, has a doctorate in social psychology. She headed the development departments of Young and then of RSCG and today designs new products for the largest groups. James Collins and Jerry Porras – Built To Last Audiobook .

Author JC Collins

James Collins is a professor at Stanford University. Consultant in Palo Alto, he worked successively at Mc Kinsey and Hewlett Packard. He is the author of Beyond Entrepreneurship. Jerry Porras is also a professor at Stanford after being a senior executive at General Electric and Lockheed. He is the author of Stream Analysis.

 

Author JL Porras

Jerry Porras is also a professor at Stanford after having been a senior executive at General Electric and Lockheed. He is the author of Stream Analysis. Alix Brijatoff, who oversaw the French adaptation of this book, is a doctor in social psychology. She headed the development departments of La Young and then of RSCG and today designs new products for the largest groups.

 

 

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